We conducted a ‘weakness identification’ exercise for a progressive start up, assessing their business against a number of enterprise value levers to help determine their forward-looking priorities
We reviewed key areas of their business and consulted with their leadership team, quickly delivering a detailed set of recommendations within two weeks. This list prioritised actions to enhance enterprise value, identified initial focus areas, and highlighted potential weaknesses needing attention.
Challenge
The company had proven demand in the market for their product and built a polished mobile app which was being regularly used by a core set of customers. But they needed to significantly grow their customer numbers and forecast revenue to achieve their growth objectives.
Solution
We defined a set of enterprise value levers which were most relevant to their business and assessed them against each of these. We provided a set of scores for their current state and future potential, together with a list of recommendations for how to get from A to B.
Results
A set of immediate remedial actions provided the leadership team the right focus ahead of an interim fundraising round
This highlighted some gaps that would need to be remedied in the medium to long term
The founders engaged us to support their business strategy definition which would go on to form the basis of an Information Memorandum